August 2, 2019

Julie Morille recently graduated as a fashion designer, but she’s had her own brand for months and a career in the fashion industry for years. After working at a fashion magazine and studying the craftsmanship of sewing, embroidery and jewellery making, she’s now dedicated her time to her new brand.

To which extent do you dress for the occasion?

I don’t, really. Unless I’m going to a wedding I never really think about what I’m dressing for when I’m putting on clothes in the morning. I need to feel comfortable in my clothes, and it needs to work whatever I’m doing that day.  You need items that are made out of high-quality fabrics in order to look good throughout the day, not just in the morning. It’s also important that the colours and design of the clothes is spot on, because of course you want to look good despite wearing practical clothes. I want pieces of clothing that are as practical and durable as they’re beautiful and exclusive.

Why have you decided to dedicate your working life to clothes?

To me clothes have always been about storytelling. You can tell so much about a person based on what they wear, and you can tell a lot about the designer when you look at a piece of clothing. The fabric, the way it’s used, the cut, the silhouette, the detailing – there are so many clues about a designer’s personality in a piece of clothing. I also love how clothes can tell stories about time. I’ve always loved going to flea markets, both for the haggling and for the chance of finding some vintage gold. I like to bring new life to old stuff. In general I’m an advocate of the buy less, use more-movement - people should buy fewer, more expensive and long-lasting items. That’s the way I dress myself.

What’s most important to you when you buy a new piece of clothing?

I think a lot about whether the fabric is suited for the design. I’ve been in a lot of expensive shops where the fabric was itchy or didn’t fit the shape it’d been given. That’s a mistake I don’t want to make myself as a designer, and it’s something I think a lot about as a customer. My personal style has developed over the years, and it’s become more personal with time. I never buy clothes from the high-street fashion brands anymore, I don’t want clothes that lose their shape and colour after a single washing. That doesn’t do your wardrobe or the planet any good. 

How has it affected your sense of style to work in the fashion world?

It affects me a lot to work in a world where there’s such a huge emphasis on aesthetics. I’m constantly inspired by other people’s outfits, and I love to see what people are wearing in the streets or on social media. I try not to let the inspiration affect my own style too much in order to avoid style confusion, though. If I’m not careful I’ll just absorb everything and translate it into my own wardrobe, but I’d prefer to stay close to my own style. I often turn to art or nature for inspiration and I try to stay true to my own sense of beauty and aesthetics in order to keep the personal touch.